Torrens University
My latest work for Torrens University was creating a flow of animated hearts in After Effects for use on DOOH campaign “This How We Uni”. Outputting .MOV file with Alpha Channel for supply to post production partners.
VCCP have held the Advertising Comms account of Torrens University Australia since November 2017, and I am proud to have been the gate keeper of output, custodian of assets and brand guardian. Assisting the Creative Department to start off with on-brand assets and beautifying their presentation decks to help get the fantastic ideas over the line to approval and into production.
Initially it was just a refresh of existing brand assets whilst VCCP Strategy Dept. analysed every segment of the vast array of colleges and courses which make-up Torrens University Australia. The brand line “Love What You Do” was born. Photographer and Director Billy Plumber was commissioned to create TVC/OLV, OOH, DOOH and Digital Campaign for the nine colleges with CTAs changing as the Academic key dates arrived.
As the University structure became less fragmented, VCCP sister agency SomeOne in Sydney rebranded Torrens keeping the core colours but adding movement and vibrant energy with “The Morphs” devices. A new line “Love The Way You Learn” bringing home the new easier ways of remote learning.
