ING Dreamstarter
This is ING’s project to get behind social enterprises who are championing sustainability, community and impact. Every year we were tasked with creating new campaigns to promote the initiative in inspiring ways.
Gifts That Give – 2017
As Creative Director Paul Sharp said “It’s the biggest smallest job I’ve ever worked on”. To assist the model maker we created props and backgrounds ensuring consistency across multiple mediums. I was on hand during the photoshoot for any onset adjustments. An integrated campaign that utilises NFC technology and bespoke dioramas created to cleverly dramatise the social benefits of the many ingenious and sustainable products on offer. The dioramas were used in multiple pop-up shops, Films, OOH, Digital, Social and the website where goods could be purchased.
My favourite out of all the campaigns due to the amount of detail that went any to every scene.
Wrap Up a Gift That Gives – 2018
For ING's Dreamstarter 2018 Christmas campaign we launched 'Wrap up a gift that gives'. In collaboration with three Sydney illustrators we created unique recyclable wrapping paper that promoted the social good and impact of buying products from the Dreamstarter website, and also revealed the stories behind each of these businesses. The illustrations were used as key visual rolling out the campaign, across Digital, Social, PR with an animated film bringing the scenes to life.
The Rubbish Choir – 2019
Australians receive an estimated 10 million unwanted gifts each Christmas, contributing to staggering wastage and landfill, the ‘Give Me Something Good’ campaign empowers us to help fight gift wastage this festive season by asking our loved ones for ethically good gifts from ING Dreamstarter.
Under the meticulous eyes of Creative Directors Kat Topp and Jess Roberts I rolled out retouching, design and artwork for: DOOH, Social, Digital, PR and TV . Also all the signage and labelling for the 99% sustainable pop-up store in Westfield Bondi Junction where The Rubbish Choir performed live and I was on-hand as sound technician.
