Culture Up Late.
A campaign launched by NSW Government Department of Justice in 2017. Eight iconic Sydney institutions: Art Gallery of New South Wales, Australian Museum, Carriageworks, Powerhouse, Museum of Sydney, Opera House, Museum of Contemporary Art Australia, The State Library of New South Wales and Sydney Observatory all gave Sydneysiders and visitors more time to explore their exciting exhibitions and the events that were on offer.
Juxtaposing an image from the exhibition / event on the left and a late night shot of cultural institution on the right. The lockup reinforcing the “Culture Up” and “Late” either side. Many stakeholders equal a necessity of tight handle on feedback and amends ensuring everyone is happy with the final delivery across multiple channels. The campaign was so successful it was extended for a further 3 weeks.
