How Did I Get Here?
A ground breaking campaign aimed at what fitness can do for your life rather than your body image, with protagonists asking themselves “How did I get here?
Out of home (including Town Hall Station takeover), Digital, Video, Social, Press, In Gym and PR. Pre-production was involved in assisting the Creative Department and organising for the shoot. Post production retouching, design, artwork and dispatch of a plethora of great a work
