To seed interest in the new LDV launch, we used a silhouette of the new eT60, Australia’s first electric Ute. Feature areas highlighted with lightning flashes. And logo animation from: LDV to: LDeV. The animation was a combination of Photoshop and After Effects, the video was optimised as an animated GIF under 5 MB file weight for the website homepage banner.

To follow the Teaser campaign I created 16:9 video for the Dealership Conference which emulated the Digital Display Campaign.