Cadbury NZ – Donate Your Kit
1 in 8 kiwi kids feel excluded from sport because they don’t have the kit. Cadbury NZ commissioned VCCP Sydney and the generosity of the New Zealand public to help solve this issue. Bespoke purple donation lockers were placed around the nation for the public to place new and pre-loved gear. Then Covid-19 struck so the campaign changed tactics to include a free-post message. Kiwi Olympic & Paralympic helped to get the message across and over 60,000 items were given. The campaign was 360: TVC, OOH, DOOH, Press, Digital, Social and a series of OLV generating a healthy amount of PR.
I helped design the Shirt Icon and Locker. Retouched all the images. Artworked all layouts for the print, digital and video supers.
Supply of approved assets to the client and production partners. Adapting all visuals from the comms campaign for supply to our digital partners at Lash Creative.
A Thank You campaign followed up. And our efforts were awarded an EFIE for PR/Experiential Campaign.
